Talk to the Human™

Ways to improve your interactions with real people

D44 – Johnny Campbell Win the Crowd

Posted by Rob Christeson on November 13, 2016

Accredited speaker Johnny Campbell spoke at the District 44 conference on Insider Secrets for Creating Winning Presentations, titled “Win the Crowd”.

Johnny started out about the importance of crafting. Speeches aren’t just given, they need to be crafted to achieve the best results. In one example, he refers to his recent experience speaking in a TEDx talk, where in preparing for the 15 minute presentation, he took 80 days to prepare. Only 30 of them were practice. That means he spent 50 days preparing his content…crafting that message.

It’s important to know that a great message is a speech with a great language. There are three types of speaking. It’s intranet to cognizant your style, and don’t feel that you should change your voice, but work on your own voice. Don’t change your style. Be the speaker that you are. Fighting who you are is a waste of time. Also,it’s importan to,your vision/goal for the speech? What do you want you audience to Be, Do or Have because of your message?

Inspire – Motivate
Influence – Persuade

Instruction – Teach 

Here are Johnny’s 7 tips for presenting with clarity:

Know your outcome -“I have people I want to help with my story”, instead of “I have a story to tell”

Know your audience – understand the values and beliefs of your audience before you craft your speech – Director, Expresser, Thinker, Harmonizer.

Know the objections – reminder, it’s not about you. It’s about the value you bring to them. Get past your own self, black, white, man, woman, etc.

Know your timeframe – 

Know your environment – check out the room in advance. Know the creaks, where the audience sits and other room factors

Know your objectives – what are your key bullet points

Know your Story/Message

The speech – once you know the seven points above, then you write your speech
Every day you are creative, but are you listening to yourself. Owe you have thoughts and ideas 




Challenges issues adversity

Don’t change your voice, but work on your voice.

Impromptu speaking secrets revealed. 

I’m looking forward to his keynote tonight, where he is speaking on resiliency 


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